Have you ever wondered why certain ads get your attention while others don’t? Or why do you only need to watch while the yellow sports car passes? Or even why are you wearing the color shirt you have now? If you answer “yes” to all these questions, this reaction is completely normal. Most of us generally accept what interests us without thinking twice. It all boils down to the fact that color (yes, color) affects us more than we think. In fact, the way we see colors psychologically triggers our feelings and our way of thinking.